Many U.S. consumers will use smartphones or tablets...
Many U.S. consumers will use smartphones or tablets for their Easter shopping this year, according to the National Retail Federation’s Easter Spending Survey, NRF said Wednesday. Of those who own smartphones, 23.4 percent of consumers will use their device to…
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research products or compare prices, it said. Only 12.2 percent will make their purchases with smartphones, it said. And 19.2 percent of tablet owners will make a purchase on their device, but most will just research holiday gifts, apparel and other items (30.2 percent), it said. The survey was done for NRF by Prosper Insights & Analytics March 4-11. The average American celebrating the holiday will spend $137.46 this year, compared to $145.13 spent last year, said NRF. Total spending on the holiday is expected to reach $15.9 billion in the U.S., it said. Just under 6,400 consumers were polled for the survey, which had a margin of error of plus or minus 1.3 percentage points, said NRF.